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About Us


Integrating digital and traditional business models to create value through innovation, efficiency, and sustainability.


Who Are We?

Shoogloo has been a pioneer in introducing and launching new digital marketing trends in India since 2007. Our flagship business unit – Shoogloo Network, is a leader in the Indian affiliate marketing space, while Shoogloo Digital focuses in customer engagement through its portfolio of websites in the domains of e-commerce, travel and broadband.

Having made our mark in the digital world, we have now diversified into the areas of AgroTech, Petroleum and Cyber Security, and are poised to become a leader in sustainable and innovative solutions.

Industry Leader

Standing tall since 2007.

Global Presence

Present in 90+ countries.

Trusted by All

Worked with countless global brands.

15+ Years

Fifteen years and counting...

Established Since

Story of Our Founder

Early Years,
LD Sharma was born in Mandhara village of District Sirmaur, Himachal Pradesh. Initial life being difficult and full of struggles, he overcame all the obstacles life put in his way. Completed his early education from the village school and then went on to join the Army and served the Bengal Engineers Group. After serving the nation, he later joined the corporate world and worked with big groups like Amity University, Oswal Group, The Time of India Group, Deal Group Media Plc UK and others where he performed exceptionally well and gained experience.
Laxmi Datt Sharma

Entrepreneurial Journey

After working in UK, Mr. Sharma came back to India and introduced Deal Group Media Plc (DGM India) in India in 2006 – the first Affiliate Marketing company in India from the UK and later launched the Shoogloo Group. He later set up Optimise Media Group in India – another UK based performance marketing company and helped set up Optimise in many countries in Asia PAC region. Being part of DGM India as one of the founding directors, Sharma helped in launching affiliate programs of more than 200 companies including MakeMyTrip, Yatra, Ferns N Petals, FlipKart, Snapdeal, Jet Airways etc through DGM India, Shoogloo and Optimise.

Awards and Recognitions


Our Journey So Far

Take a look at the history of Shoogloo Group and the amazing journey we have had so far!

Shoogloo Moogloo came to this world at St Stephens, Delhi

17th Sept 2004

Shoogloo.com domain acquired

29th Sept 2005

Shoogloo Group Launched (SOM)

06th Dec 2007

Shoogloo Network Launched (SAM)

03rd Jul 2008

OMG (Now Optimise) Acquires 12.5% stake in Shoogloo Network

Feb 2009

Alcumus & Partners acquires 74% equity of Shoogloo Group (SOM/SAM)

Nov 2009

Shoogloo becomes Super Affiliate for Eurostar and reached 1000 Live publisher websites.

Jun 2010

Shoogloo Network gets a Term Sheet for acquisition by Neverblue for approx. $1.5Mn

April 2011

Shoogloo Network rebranded as Trootrac

Feb 2012

Mudit Khosla joined hands to launch MyVoucherCodes sites in over 10 Countries. Mark Pearson (Founder of MyVoucherCodes.co.uk) planned to acquire MVC.

April 2013

Shoogloo2.0 born with Bhupinder Tomar. Launched Shoogloo Digital (Paylesser.com), Shoogloo Mobile and Shoogloo Media (Affiliate Network for MEA).

May 2015

John Porter – Grandson of TESCO Founder invests $1.2mn in Shoogloo Group to acquire 50% stake

Nov 2015

TradeDoubler planned to acquire Shoogloo Media to launch TD MEA for approx. $3mn

April 2017

Optimise Media Group finally acquires Shoogloo Media to launch Optimise MEA for 9% of Optimise APAC

Apr 2018

John Porter exits from Shoogloo and Optimise

Apr 2020

Shoogloo runs core Travel and Vouchers businesses with flagship CheapTrainTickets.co.uk and PayLesser.com

May 2020

TravelPixel.com launched in over 80 countries

Sept 2021

Shoogloo office shifted to Paonta Sahib, Distt Sirmour

Mar 2022

Shoogloo launches Shoogloo Petroleum – Nayara Petrol Pump

Apr 2022

-Shoogloo Telecom
-Shoogloo AgroTech
-Shoogloo Mart
-Shoogloo Travel
-Shoogloo Digital
-Shoogloo FabCon

06th Dec 2022

Stephen Suryawanshi joins as Shoogloo CEO

1st May 2023

LD Sharma / Shoogloo acquires Optimise India 100%

14th Sept 2023

Broadband.asia Launched

30th Sept 2023

Net Business Ltd (GA India) launched

17th Sept 2023

Oriol Cyber Group launched as 50:50 JV

21st Jul 2023

2nd Petrol Pump of Nayara operational

Oct 2023