Integrating digital and traditional business models to create value through innovation, efficiency, and sustainability.
Shoogloo has been a pioneer in introducing and launching new digital marketing trends in India since 2007. Our flagship business unit – Shoogloo Network, is a leader in the Indian affiliate marketing space, while Shoogloo Digital focuses in customer engagement through its portfolio of websites in the domains of e-commerce, travel and broadband.
Having made our mark in the digital world, we have now diversified into the areas of AgroTech, Petroleum and Cyber Security, and are poised to become a leader in sustainable and innovative solutions.
After working in UK, Mr. Sharma came back to India and introduced Deal Group Media Plc (DGM India) in India in 2006 – the first Affiliate Marketing company in India from the UK and later launched the Shoogloo Group. He later set up Optimise Media Group in India – another UK based performance marketing company and helped set up Optimise in many countries in Asia PAC region. Being part of DGM India as one of the founding directors, Sharma helped in launching affiliate programs of more than 200 companies including MakeMyTrip, Yatra, Ferns N Petals, FlipKart, Snapdeal, Jet Airways etc through DGM India, Shoogloo and Optimise.
Take a look at the history of Shoogloo Group and the amazing journey we have had so far!
Shoogloo Moogloo came to this world at St Stephens, Delhi
Shoogloo.com domain acquired
Shoogloo Group Launched (SOM)
Shoogloo Network Launched (SAM)
OMG (Now Optimise) Acquires 12.5% stake in Shoogloo Network
Alcumus & Partners acquires 74% equity of Shoogloo Group (SOM/SAM)
Shoogloo becomes Super Affiliate for Eurostar and reached 1000 Live publisher websites.
Shoogloo Network gets a Term Sheet for acquisition by Neverblue for approx. $1.5Mn
Shoogloo Network rebranded as Trootrac
Mudit Khosla joined hands to launch MyVoucherCodes sites in over 10 Countries. Mark Pearson (Founder of MyVoucherCodes.co.uk) planned to acquire MVC.
Shoogloo2.0 born with Bhupinder Tomar. Launched Shoogloo Digital (Paylesser.com), Shoogloo Mobile and Shoogloo Media (Affiliate Network for MEA).
John Porter – Grandson of TESCO Founder invests $1.2mn in Shoogloo Group to acquire 50% stake
TradeDoubler planned to acquire Shoogloo Media to launch TD MEA for approx. $3mn
Optimise Media Group finally acquires Shoogloo Media to launch Optimise MEA for 9% of Optimise APAC
John Porter exits from Shoogloo and Optimise
Shoogloo runs core Travel and Vouchers businesses with flagship CheapTrainTickets.co.uk and PayLesser.com
TravelPixel.com launched in over 80 countries
Shoogloo office shifted to Paonta Sahib, Distt Sirmour
Shoogloo launches Shoogloo Petroleum – Nayara Petrol Pump
Stephen Suryawanshi joins as Shoogloo CEO
LD Sharma / Shoogloo acquires Optimise India 100%
Net Business Ltd (GA India) launched
Oriol Cyber Group launched as 50:50 JV
2nd Petrol Pump of Nayara operational