About us

Shoogloo Group Logo
About Shoogloo Family

Who Are We?

Shoogloo Family has been the pioneers of bringing and setting up new Digital Marketing trends in India since 2007. With our Flagship Business Arm- Shoogloo Digital, we are now expanding into new ventures, working hard towards excellence and success which will one day impact millions of life and bring a positive change!
Industry Leader
Standing tall since 2007.
Global Presence
Present in 90+ countries.
Trusted by All
Worked with countless global brands.
15+ Years
Fifteen years and counting...

Our Journey So Far

Take a look at the history of Shoogloo Group and the amazing journey we have had so far!


29th Sept 2005

Shoogloo.com domain acquired

03rd Jul 2008

Shoogloo Network Launched (SAM)

Feb 2009

OMG (Now Optimise) Acquires 12.5% stake in Shoogloo Network

April 2011

Shoogloo Network gets a Term Sheet for acquisition by Neverblue for approx $1.5Mn

April 2013

Mudit Khosla joined hands to launch MyVoucherCodes sites in over 10 Countries. Mark Pearson (Founder of MyVoucherCodes.co.uk) planned to acquire MVC.

Nov 2015

John Porter – Grandson of TESCO Founder invests $1.2mn in Shoogloo Group to acquire 50% stake

Apr 2018

Optimise Media Group finally acquires Shoogloo Media to launch Optimise MEA for 9% of Optimise APAC

May 2020

Shoogloo runs core Travel and Vouchers businesses with flagship CheapTrainTickets.co.uk and PayLesser.com

Mar 2022

Shoogloo office shifted to Paonta Sahib, Distt Sirmour

06th Dec 2022

-Shoogloo Telecom
-Shoogloo AgroTech
-Shoogloo Mart
-Shoogloo Travel
-Shoogloo Digital
-Shoogloo FabCon

17th Sept 2004

Shoogloo Moogloo came to this world at St Stephens, Delhi

06th Dec 2007

Shoogloo Group Launched (SOM)

Nov 2009

Alcumus & Partners acquires 74% equity of Shoogloo Group (SOM/SAM)

Jun 2010

Shoogloo becomes Super Affiliate for Eurostar and reached 1000 Live publisher websites.

Feb 2012

Shoogloo Network rebranded as Trootrac

May 2015

Shoogloo2.0 born with Bhupinder Tomar. Launched Shoogloo Digital (Paylesser.com), Shoogloo Mobile and Shoogloo Media (Affiliate Network for MEA).

April 2017

TradeDoubler planned to acquire Shoogloo Media to launch TD MEA for approx $3mn

Apr 2020

John Porter exits from Shoogloo and Optimise

Sept 2021

TravelPixel.com launched in over 80 countries

Apr 2022

Shoogloo launches Shoogloo Petroleum – Nayara Petrol Pump
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Our Vision Our Mission Philosophy

Shoogloo's Vision is to become a global leader with a diversified portfolio of ventures which provide unmatched satisfaction to customers, society and the Nations by minimizing global carbon footprints.

Shoogloo's Mission is to become a world leader in Digital Marketing, Customer Engagement and Mobile Marketing – catering to all clients across the globe to increase their RoI and Customer Delight.

Our philosophy is to bring a significant change to society by providing the best value to customers, all stakeholders and give back credible share to everyone.

Story of Our Founder- LDEkSoch

Early Years

LD Sharma was born in Mandhara village of District Sirmaur, Himachal Pradesh. Initial life being difficult and full of struggles, he overcame all the obstacles life put in his way. Completed his early education from the village school and then went on to join the Army and served the Bengal Engineers Group. After serving the nation, he later joined the corporate world and worked with big groups like Amity University, Oswal Group, The Time of India Group, Deal Group Media Plc UK and others where he performed exceptionally well and gained experience. 

Entrepreneurial Journey

After working in UK, Mr. Sharma came back to India and introduced Deal Group Media Plc (DGM India) in India in 2006 – the first Affiliate Marketing company in India from the UK and later launched the Shoogloo Group. He later set up Optimise Media Group in India – another UK based performance marketing company and helped set up Optimise in many countries in Asia PAC region. Being part of DGM India as one of the founding directors, Sharma helped in launching affiliate programs of more than 200 companies including MakeMyTrip, Yatra, Ferns N Petals, FlipKart, Snapdeal, Jet Airways etc through DGM India, Shoogloo and Optimise.

Investment Portfolio

Mr. Sharma has helped many new startups and projects to take-off and has been very crucial for their success! He is not just an investor but a great mentor as well and loves to be a part of the upcoming trends and technologies. 

Shoogloo Group logo official
Split train tickets logo
Check detailed portfolio
For more details

LD Sharma

(Chief Caretaker)
Mr. LD Sharma, Founder Shoogloo Group.
Awards and Recognitions

Our Amazing Core Team -

Work with us-

Why us?

Our Work Environment
is fantabulous!

You’ll enjoy working with the Shoogloo Family.

Get in touch with our HR regarding any openings and send your profile with work experience.

[email protected]