
Who Are We?
Industry Leader
Global Presence
Trusted by All
15+ Years
Our Journey So Far
Take a look at the history of Shoogloo Group and the amazing journey we have had so far!
29th Sept 2005
Shoogloo.com domain acquired03rd Jul 2008
Shoogloo Network Launched (SAM)Feb 2009
OMG (Now Optimise) Acquires 12.5% stake in Shoogloo NetworkApril 2011
Shoogloo Network gets a Term Sheet for acquisition by Neverblue for approx $1.5MnApril 2013
Mudit Khosla joined hands to launch MyVoucherCodes sites in over 10 Countries. Mark Pearson (Founder of MyVoucherCodes.co.uk) planned to acquire MVC.Nov 2015
John Porter – Grandson of TESCO Founder invests $1.2mn in Shoogloo Group to acquire 50% stakeApr 2018
Optimise Media Group finally acquires Shoogloo Media to launch Optimise MEA for 9% of Optimise APACMay 2020
Shoogloo runs core Travel and Vouchers businesses with flagship CheapTrainTickets.co.uk and PayLesser.comMar 2022
Shoogloo office shifted to Paonta Sahib, Distt Sirmour06th Dec 2022
Shoogloo3.0 -Shoogloo Telecom -Shoogloo AgroTech -Shoogloo Mart -Shoogloo Travel -Shoogloo Digital -Shoogloo FabCon17th Sept 2004
Shoogloo Moogloo came to this world at St Stephens, Delhi06th Dec 2007
Shoogloo Group Launched (SOM)Nov 2009
Alcumus & Partners acquires 74% equity of Shoogloo Group (SOM/SAM)Jun 2010
Shoogloo becomes Super Affiliate for Eurostar and reached 1000 Live publisher websites.Feb 2012
Shoogloo Network rebranded as TrootracMay 2015
Shoogloo2.0 born with Bhupinder Tomar. Launched Shoogloo Digital (Paylesser.com), Shoogloo Mobile and Shoogloo Media (Affiliate Network for MEA).April 2017
TradeDoubler planned to acquire Shoogloo Media to launch TD MEA for approx $3mnApr 2020
John Porter exits from Shoogloo and OptimiseSept 2021
TravelPixel.com launched in over 80 countriesApr 2022
Shoogloo launches Shoogloo Petroleum – Nayara Petrol Pump
Shoogloo's Vision is to become a global leader with a diversified portfolio of ventures which provide unmatched satisfaction to customers, society and the Nations by minimizing global carbon footprints.
Shoogloo's Mission is to become a world leader in Digital Marketing, Customer Engagement and Mobile Marketing – catering to all clients across the globe to increase their RoI and Customer Delight.
Our philosophy is to bring a significant change to society by providing the best value to customers, all stakeholders and give back credible share to everyone.
Story of Our Founder- LDEkSoch
Early Years
LD Sharma was born in Mandhara village of District Sirmaur, Himachal Pradesh. Initial life being difficult and full of struggles, he overcame all the obstacles life put in his way. Completed his early education from the village school and then went on to join the Army and served the Bengal Engineers Group. After serving the nation, he later joined the corporate world and worked with big groups like Amity University, Oswal Group, The Time of India Group, Deal Group Media Plc UK and others where he performed exceptionally well and gained experience.
Entrepreneurial Journey
After working in UK, Mr. Sharma came back to India and introduced Deal Group Media Plc (DGM India) in India in 2006 – the first Affiliate Marketing company in India from the UK and later launched the Shoogloo Group. He later set up Optimise Media Group in India – another UK based performance marketing company and helped set up Optimise in many countries in Asia PAC region. Being part of DGM India as one of the founding directors, Sharma helped in launching affiliate programs of more than 200 companies including MakeMyTrip, Yatra, Ferns N Petals, FlipKart, Snapdeal, Jet Airways etc through DGM India, Shoogloo and Optimise.
Investment Portfolio
Mr. Sharma has helped many new startups and projects to take-off and has been very crucial for their success! He is not just an investor but a great mentor as well and loves to be a part of the upcoming trends and technologies.


LD Sharma
(Chief Caretaker)
Awards and Recognitions
- Startup360 - Nov 2017 Edition - Face of the Month
- CIO Review - Oct 2017 - Face of the Month
- Featured in Forbes India Aug 2019 - Special Edition - India Shining.
- Awarded Global Indian Business Excellence Award 2019 @House of Commons
- Awarded Global Indian Business Excellence Award 2019 @House of Commons
- Sirmour Samman - Himachal Pradesh
- Business Leader of the Year 2019-20 by Economic Times Now
- Top 50 Global Leaders (Marketing & Advertising) by MADCon & Prism
- Iconic Leader of the Year 2019 by WBR Corp
- Young Indian Entrepreneurs 2018-2019 Award by AsiaOne
Our Amazing Core Team -
Ajay Kaushik
Prabhjot Kaur
Surekha Kanwar
Vishvender Singh
Sanjay Negi
Praful Chauhan
Mohit Jain
Rusheel Sharma
Kanwar Devender
Work with us-
Why us?
Our Work Environment
is fantabulous!
You’ll enjoy working with the Shoogloo Family.
Get in touch with our HR regarding any openings and send your profile with work experience.
